Where they started
Care experience, and no brand yet
Martine Eyong set up Fridel Care Limited in April 2023 to provide home care in Benfleet and the wider Castle Point area. The care experience and the values were already there: dignity, independence and care built around the person. What the business needed was a brand that said so, and a CQC registration that would hold up.
Essex has plenty of home care agencies. A family comparing them sees a leaflet, a website and a carer at the door, often in the same week. Every one of those has to look like the same trustworthy company.
The brand
A heart that opens around the name
The logo wraps the name in an open heart, drawn in two strokes: warm orange for compassion and steady grey for reliability. The name sits in a deep teal that carries across every brochure, card and banner, with orange saved for the things people should act on. If you are starting out too, this is how our branding for care providers works.
- Deep teal#0B6A7C · The name and headings
- Ink teal#004B5A · Print backgrounds
- Heart orange#E25507 · The heart and calls to action
- Slate grey#545454 · The second stroke of the heart
The brand at work
Eleven pieces, all unmistakably Fridel
Everything a family, a social worker or a new carer might pick up, from the brochure and fees sheet to the recruitment flyer and the ID card on the lanyard. Select any piece to see it full size.
Where they are now
Registered with CQC, with one person in both roles
Behind the brand, we wrote the CQC policies and procedures the service needed and guided Martine through registration. She is both the nominated individual and the registered manager, so she had to answer for the business and for the care. CQC registered Fridel Care Limited for personal care on 6 August 2024.
- Personal careThe regulated activity, provided as a homecare agency.
- One person, two rolesMartine Eyong is the nominated individual and the registered manager.
- Who they supportOlder and younger adults, people living with dementia, learning disabilities, mental health conditions or physical disabilities.
- Based in BenfleetCastle Point, in Essex County Council's area.
Source: CQC's public record for Fridel Care Limited (provider 1-17931595543). CQC has not yet published an inspection rating for this service.
Working with Care Sync Experts transformed how we present our services to the community. Their creative approach to our branding and marketing materials has helped us establish a professional image that truly reflects our commitment to quality care.
Martine EyongDirector, Fridel Care LimitedGuides for providers starting out
Questions people ask about Fridel Care Limited
Is Fridel Care Limited registered with CQC?
Yes. Fridel Care Limited has been registered with CQC since 6 August 2024 to provide personal care as a homecare agency. CQC has not yet published an inspection rating for the service.
Where does Fridel Care Limited provide home care?
The office is in Benfleet, Essex, in the Castle Point area. You can find out more on their website, fridelcare.co.uk.
What did Care Sync Experts do for Fridel Care Limited?
We created the logo, colour palette and launch brand, and designed brochures, flyers, a fees sheet, a roll-up banner, business cards, staff ID cards, a branded cap and Facebook graphics. We also wrote the CQC policies and procedures and guided the registered manager through registration.
Can Care Sync Experts help me start a home care agency?
Yes. Our domiciliary care package covers the brand, policies and procedures, the CQC application and interview coaching. Book a consultation and we will tell you what your service needs first.
