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Branding for care providers

Care home and home care branding families trust

Care branding is the name, logo, colours, words and materials that make families, commissioners and carers trust your service before they meet you. For CQC registered providers it also means showing your rating and CQC's graphics the right way.

Logo and identity from £500 + VAT, full brand £3,500 + VAT.

Silverstead Homecare logo
Silverstead Homecare client leaflet cover

Typeface

Aa

General Sans

Brand line

Steady care, warm connection.

The brand we created for Silverstead Homecare, Bournemouth

What a care brand includes

A logo is only the start. Families decide whether to trust you from every place they meet you, from a Google search to the carer at the front door.

  1. Layer 1

    Identity

    How you look

    • Name check and logo
    • Colour palette and typefaces
    • Logo files for print, web and embroidery
    • Brand guidelines
  2. Layer 2

    Voice

    How you sound

    • What you stand for, in one sentence
    • Tone of voice for families, commissioners and carers
    • Service descriptions and website words
    • Recruitment messages that attract carers
  3. Layer 3

    Touchpoints

    Where people meet you

    • Website and Google Business Profile
    • Uniforms, ID badges and car graphics
    • Brochures, signage and welcome packs
    • Letters, care documents and social media templates
Case study

Silverstead Homecare: a brand built for home care in Bournemouth

A new home care provider needed to look established from day one, to families, to the council and to carers they wanted to recruit. We built the brand around a home and a heart: steady, calm colours, a clear typeface and a flowing line that runs through every piece.

What we delivered

  • Logo, icon and wordmark, with reversed versions
  • Colour palette, typeface and brand guidelines
  • Brochure, trifold, client and staff leaflets
  • Roll-up banner, recruitment poster and costing flyer
  • Presentation folders, compliments cards and ID cards
  • Facebook cover, social profile and website icon
  • Three Silverstead Homecare posters: logo, 'Care that grows with you' and a carer with an older manPoster series
  • Silverstead Homecare roll-up banner listing servicesRoll-up banner
  • Silverstead Homecare 'Steady care, warm connection' street hoardingOutdoor
  • Silverstead Homecare client leaflet coverClient leaflet
  • Silverstead Homecare letterhead and business cardsStationery
  • Silverstead Homecare brochure, outside spreadBrochure
  • Silverstead Homecare 'Join our care team' recruitment posterRecruitment poster
  • Silverstead Homecare social media profile with branded cover and iconSocial media
  • Silverstead Homecare posters shown in a bus shelterAdvertising

Home care and care home branding are not the same

A home care agency is judged at the front door and on the street. A care home is judged the moment people arrive. We design for where your brand is actually seen.

Domiciliary care branding

Carers carry your brand into people's homes every day, so it must look trustworthy and be easy to recognise.

  • Care worker

    ID badges

    The first thing a family checks at the door.

  • Home care in Bournemouth · silversteadhomecare.co.uk

    Car graphics

    Seen on every street you visit.

  • Uniforms

    Smart, practical and easy to recognise.

  • Care at home

    Website and Google

    Where most families find you first.

Care home branding

Families compare homes in person, so your signage, reception and printed materials do the persuading.

  • Silverstead Homecare 'Steady care, warm connection' outdoor sign

    Outdoor signage

    Your first impression from the road.

  • Silverstead Homecare trifold brochure cover

    Brochures

    Taken home and read by the whole family.

  • Silverstead Homecare price guide flyer

    Price guides and flyers

    Clear, branded prices families can take away.

  • Silverstead Homecare compliments card

    Letters and documents

    Compliments cards, letterheads and care documents that match.

Shown with the Silverstead Homecare brand. Badge, car, uniform and phone are design examples; print and signage are the real files.

CQC branding rules

Using the CQC logo and rating graphics correctly

Every CQC registered provider can show it is regulated, and Good or Outstanding services can promote their rating. CQC sets strict rules for how. We build them into your website, signage and print so you never get them wrong.

Do

  • Use CQC's official graphics, downloaded from CQC
  • Use each graphic as a complete block
  • Link online graphics to CQC's website
  • Use rating graphics only for the service or location that earned the rating
  • Show your current rating at your premises and on your websites within 21 days

Do not

  • Use the CQC logo on its own, which is a registered trade mark (UK00003617316)
  • Stretch, recolour, redraw or crop any graphic
  • Add a rollover effect to a rating graphic
  • Suggest one service's rating covers your whole organisation
  • Keep using Good or Outstanding graphics after a lower rating

CQC graphics at a glance

‘Regulated by’ graphic

Online file
JPG
Smallest size online
135 x 65 pixels
Print file and size
EPS, at least 25mm wide
Links to
CQC's homepage
Who can use it
Any registered provider

Good or Outstanding graphic

Online file
JPG
Smallest size online
175 x 125 pixels
Print file and size
EPS, at least 25mm wide
Links to
Your location or provider page on CQC
Who can use it
Services rated Good or Outstanding
Layout guide with placeholders. Always use the graphics you download from CQC.

What a CQC rating banner must include

Banners and boards can be any size and can carry your own logo. Each one needs these four elements.

  1. 1Your name exactly as it appears on your CQC page (the location name for a single home or service)
  2. 2The Good or Outstanding rating graphic
  3. 3The date your report was published on CQC's website
  4. 4The 'Inspected and rated by Care Quality Commission' graphic

Source: CQC, promotional graphics for providers and creating promotional banners, updated 25 November 2025.

Why branding matters for care providers

Three groups decide whether your care business grows, and each one judges you on how you look and sound.

  • Families

    Choosing care is stressful. A clear, warm, consistent brand tells them you are organised and safe before they call.

  • Commissioners

    Tender documents, policies and your website all signal how well run you are. Consistent branding reads as a service that has its house in order.

  • Carers you want to hire

    Good carers have choices. A brand people are proud to wear helps you recruit and keep staff.

Watch: 3 minutes

How to make your home care agency stand out

Defining what makes your agency different, building a consistent brand identity families trust, and using testimonials and community work to stand out.

How we build your care brand

A logo and identity takes 2 to 3 weeks. A full brand takes 6 to 8 weeks, depending on how quickly feedback comes back.

  1. 1

    Week 1

    Discovery

    We learn your services, the areas you cover, who you want to reach and who you compete with. For new providers we check your name is free to use.

  2. 2

    Week 1 to 2

    Direction

    Mood boards, colour and type options and the words that describe you. You choose the direction before we design.

  3. 3

    Week 2 to 6

    Design

    Logo concepts, then your full identity, templates and print designs, with review rounds at each stage.

  4. 4

    Week 6 to 8

    Launch

    Every file for print, web and embroidery, brand guidelines, and your website, Google profile and social media updated to match.

Some of the providers we have worked with

How much does care branding cost?

Fixed prices agreed before we start, for home care agencies, care homes and supported living services.

  • Logo and identity

    New agencies that need a professional look fast

    £500 to £1,500

    + VAT, depending on concepts and files

    • Logo concepts and revisions
    • Colour palette and typefaces
    • Logo files for print, web and embroidery
    • Business card and letterhead
  • Full care brand

    Everything you need

    Providers launching properly or refreshing an established brand

    £3,500

    + VAT

    • Everything in logo and identity
    • Brand guidelines and tone of voice
    • Document, policy and social media templates
    • Brochure, uniform, badge and signage designs
    • CQC graphics placed correctly across print and web
  • Care website

    Turning your new brand into enquiries

    From £1,500

    + VAT

    • Mobile-friendly site in your brand
    • A page for each service and area
    • Rating shown and linked correctly
    • Enquiry forms and Google Business Profile set up
Client reviews

What care providers say about working with us

Care providers describe working with us, in their own words, on Trustpilot and Google.

Moving slowly. Hover, tap or press Pause to read.

  • First of all i want to give Millicent…

    First of all i want to give Millicent her flowers. I recently became a registered manager ( OLIVE BRANCH CARE & SUPPORT LTD) because of her. She knows her stuff, she takes you through the whole process, the Q&A with encouragement and guidance. I am usually a nerve wreck, but I made it. I couldn't not have wished for a better person than her. THANK YOU MILLICENT. YOU ARE THE BEST.
  • Excellent Support Throughout Our CQC Registration Journey

    Care Sync Experts provided excellent support throughout our CQC registration journey for Tailored Healthcare 4 You Limited. The team was professional, knowledgeable and very supportive throughout the process. They provided valuable guidance with our application, policies, supporting documents and preparation for the CQC registration process. What I particularly appreciated was their willingness to answer questions, explain requirements clearly and provide support whenever we needed clarification. Their guidance helped us navigate what can be a detailed and demanding registration process with greater confidence. We are very grateful for their contribution towards the successful CQC registration of our company and would happily recommend Care Sync Experts to other care providers looking for professional CQC registration support. Thank you to the entire team for your continued support.
  • Thanks to Care Sync Experts

    Care Sync Experts supported with well tailored documentations for the CQC application, good prep/training for the CQC interview and prompt communication throughout the CQC registration stages which led to the success of Novaedge application I had an excellent experience working with Care Sync Experts on my CQC registration application. From the very beginning, their team demonstrated exceptional professionalism, knowledge, and commitment to ensuring my application met the required CQC standards. They provided clear guidance throughout the entire process, helped me prepare all the necessary documentation, and ensured I was fully ready for every stage of the application. Their attention to detail, prompt communication, and willingness to answer every question gave me confidence and made what could have been a stressful process much smoother. I truly appreciated their personalised support and expertise. Thanks to their dedication, I felt well-prepared throughout my CQC registration journey. I would confidently recommend Care Sync Experts to anyone seeking reliable and professional support with CQC registration and healthcare compliance.
  • The Experience that I have had with…care sync was a 5 star experience

    The Experience that I have had with Care Sync experts is so excellent and effortless. Care sync experts assisted me with the CQC registration of my company. It was a 5 star experience. Coming from a healthcare background myself, I worked with a group of dedicated experts who knows what there are doing. I will like to thank Colin who handled my registration process with the Care sync expert team in such a way that the process looked so simple.
  • Care Sync Experts are reliable

    Care Sync Experts are reliable, honest and operate with integrity. All the staff are knowledgeable and supportive whenever you need guidance. I recommend them for all those loking for CQC support services.
  • I am genuinely grateful that I chose Care Sync

    I am genuinely grateful that I chose Care Sync Experts to support me in establishing my domiciliary care company, Precious Care. From my very first conversation with them, it was clear that they truly understood my needs. Their knowledge, expertise, and professionalism were evident from the start—they really do live up to their name. The support provided to me and my wider team was exceptional and truly limitless. No matter how small the question, they were always available, approachable, and ready to help. From day one, Millicent and Collins made us feel valued and important. Speaking with them felt like talking to people I had known for years—warm, reassuring, and always willing to go the extra mile. Every phone call ended with clarity and confidence. Millicent’s guidance, training, and ongoing support were outstanding and made the entire process smooth and stress‑free. Without hesitation, I would recommend Care Sync Experts as the go‑to professionals for anyone seeking EXPERT support in this field.
  • CQC interview confidence building

    I found the material I was given very informative. This helped build my confidence during my CQC interview preparation. The staff responded to my inquiries timeously
  • 100% Support: How Care Sync Experts Made Our CQC Certification A Reality

    I couldn’t be more grateful for Care Sync experts exceptional support during our CQC interview presentations. From the very beginning, Millicent and Collins were not only professional but also incredibly approachable and dedicated. Every time we needed assistance, they were right there ready to help with guidance, expert advice, and all the information required to ensure our success. When our interview dates kept changing, Care Sync flexibility truly set them apart. They rescheduled sessions without hesitation and even provided extra sessions, going far beyond what we had paid for. Their unwavering commitment was a crucial factor in us achieving our CQC certification. Thanks to their 100% support, Victory Growth Care Services is now proudly registered with CQC. I wholeheartedly recommend Care Sync expats for anyone looking for top-notch, dependable support in navigating the complexities of CQC interviews. Their team truly makes a difference!
  • Outstanding Tender Writing Services

    I recently used Care Sync Experts for the first time to complete a tender, and I am thrilled to say that they won it for me! Their team is absolutely brilliant. They took care of everything with professionalism and expertise, making the whole process smooth and successful. I would 100% recommend Care Sync Experts to any provider looking for someone to write their tender. Their work is of a high standard, and I couldn’t be happier with the results.
  • Outstanding Service and Exceptional Results!

    I had the pleasure of working with Care Sync Experts for various projects, including website development, tender submissions, and branding materials such as brochures and leaflets. From start to finish, their professionalism and attention to detail have been nothing short of remarkable. They designed and developed my website with a keen understanding of my needs, creating a sleek, user-friendly platform that perfectly represents my brand. But they didn't stop there, their expertise in handling tenders is unparalleled. Of the six tenders they managed for me, they won five. This impressive success rate speaks volumes about their strategic approach and deep industry knowledge. I highly recommend Care Sync Experts to anyone looking for top notch services in web development, tender management, and branding. They have truly elevated my business, and I look forward to continuing our partnership!

Care branding FAQs

Last reviewed

Care branding is the name, logo, colours, typefaces, tone of voice and materials that make families, commissioners and staff recognise and trust a care service. For a home care agency it shows up on uniforms, ID badges, cars, the website and Google profile. For a care home it also covers signage, reception, brochures and welcome packs. For CQC registered providers, branding also means displaying your rating and CQC's graphics correctly.
Not on its own. The CQC logo is a registered trade mark (UK00003617316). Registered providers should use CQC's official promotional graphics instead: a 'Regulated by CQC' graphic, or a Good or Outstanding rating graphic if you have that rating. Use the graphic as a complete block without changing it, and link it to CQC's website so visitors can check your registration.
Online, use the JPG files. 'Regulated by' graphics should be no smaller than 135 x 65 pixels and Good or Outstanding graphics no smaller than 175 x 125 pixels. In print, use the EPS files and reproduce the graphics at least 25mm wide. Do not stretch, recolour, redraw or add a rollover effect to them.
A large promotional banner must include four things: your organisation or location name exactly as it appears on your CQC page, the Good or Outstanding rating graphic, the date your report was published on CQC's website, and the 'Inspected and rated by Care Quality Commission' graphic. The banner can be any size, and you can add your own logo.
Yes. Displaying your current rating is a legal requirement under Regulation 20A. You must show it at each premises and on every website you run within 21 days of it being published, with a link to your report. The promotional graphics are optional, and if a new rating is not Good or Outstanding you must stop using those graphics.
A logo with versions for light and dark backgrounds, a colour palette, typefaces, a tone of voice, and templates for letters, care documents and social media. Home care agencies also need uniforms, ID badges, car graphics and a website. Care homes add signage, a brochure and a welcome pack. Brand guidelines keep it all consistent as you grow.
At Care Sync Experts, a logo and visual identity costs £500 to £1,500 + VAT depending on how many concepts and files you need. A full brand, with logo, guidelines, stationery, document templates, social media and print designs, is £3,500 + VAT. Care websites start from £1,500 + VAT.
A logo and visual identity usually takes 2 to 3 weeks. A full brand with guidelines, templates and print designs usually takes 6 to 8 weeks. The biggest factor is how quickly feedback comes back at each review stage.
Clarity, consistency and constancy. Clarity means people understand quickly what you do and who you help. Consistency means your name, colours and tone look and sound the same everywhere, from your website to your care plans. Constancy means sticking with your brand long enough for families and referrers to recognise it.
Yes. A home care agency is seen in streets and homes, so uniforms, ID badges, cars and the Google profile do most of the work, and the brand must look trustworthy at a front door. A care home is judged in person, so signage, reception, rooms and printed materials carry the brand. Both need a website that families can use easily on a phone.
Yes. We can create your logo, website and branded documents while we support your CQC registration, so your Statement of Purpose, policies and service user guide carry your brand from day one.
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