Where they started
A new agency, and a regulator with its own rules
Zoe Life Care set out to provide home care across Northern Ireland, starting in the Belfast and Northern Health and Social Care Trust areas. They had the vision and a clear plan. They needed a brand that families would trust, and one that would look just as dependable to the trusts and to RQIA.
Northern Ireland is not England. Home care agencies register with the Regulation and Quality Improvement Authority, not CQC. They work to the Domiciliary Care Agencies Minimum Standards, check staff through AccessNI and make sure every care worker is registered with the Northern Ireland Social Care Council. A pack copied from an English template is unlikely to get through.
The brand
A heart that holds a person
The mark is a heart drawn around a person, so the promise of the business is in the logo itself: care that holds you. Warm orange brings energy and welcome. Deep purple and indigo keep it calm and professional. We set the name in a classic serif so it reads as established from the first day. Read more about our branding for care providers, in England and Northern Ireland.
- Deep indigo#2C2052 · The word Care and print backgrounds
- Heart purple#75418B · The heart
- Warm orange#F17B47 · The person and the name
- Coral#DE4F45 · Highlights and buttons
The brand at work
Six pieces, from the website to the letterhead
The same curves, colours and photography on everything a family, a Trust commissioner or a new carer might see. Select any piece to see it full size.
The website
A website that starts the conversation
We built a custom website for Zoe Life Care. It explains the service in plain words, shows families how the first contact works, and lets them request an assessment from the home page. Carers can find the Join Us page from every screen.
See the live websitezoelifecare.co.uk- Assessment from the home pageFamilies can request an assessment without hunting for a form.
- A clear route for carersThe Join Us page sits in the main menu on every screen.
- Works on any screenBuilt for phones first, where most families start looking.
Where they are now
Inspected by RQIA, with no areas for improvement
RQIA carried out an announced pre-registration inspection on 6 March 2026. The inspector found good practice in the agency's policies, procedures, documentation, induction and staff training arrangements, and confirmed that Zoe Life Care was prepared for registration as a domiciliary care agency. It is now on RQIA's register.
- Statement of purposeWith the service user guide, assessed as meeting the regulations and standards.
- Good practicePolicies, procedures, documentation, induction and staff training.
- Governance and managementGood arrangements in place.
- RegisteredListed on RQIA's register of domiciliary care agencies.
Source: RQIA inspection report IN049294, 6 March 2026, and RQIA's register of domiciliary care agencies (service 021501). RQIA does not give star ratings or a CQC style overall rating.
Guides for providers starting out
Questions people ask about Zoe Life Care
Is Zoe Life Care registered with RQIA?
Yes. Zoe Life Care is on RQIA's register of domiciliary care agencies as service 021501, run by Zoe Life Care Ltd. RQIA's pre-registration inspection on 6 March 2026 found no areas for improvement.
Where does Zoe Life Care provide home care?
The office is at 8A Princes Drive, Newtownabbey, County Antrim, BT37 0AZ. The agency told RQIA it would start in the Belfast and Northern Health and Social Care Trust areas. You can find out more on their website, zoelifecare.co.uk.
What did Care Sync Experts do for Zoe Life Care?
We created the logo, colour palette and typography, built a custom website, and designed printed and digital materials including tri-fold brochures, recruitment and service flyers, letterheads and Facebook graphics.
Can Care Sync Experts help me register a domiciliary care agency with RQIA?
Yes. Our RQIA domiciliary care package covers the business plan, statement of purpose, policies, the RQIA portal applications and preparation for interview and inspection, as well as your brand and website. Book a consultation and we will tell you what your agency needs first.
