ASC0314 - Social Marketing Campaign - Smoking Cessation

Leicester City Council has completed the procurement for a social marketing campaign titled "ASC0314 - Social Marketing Campaign - Smoking Cessation," aimed at reducing smoking rates in the city. This project, classified under the health services industry (CPV: 85100000), involves the appointment of Social Change UK to plan and deliver the campaign focused on high-smoking-rate areas and groups. This procurement process utilised a Targeted Quotation method with a tender period ending on 11 February 2025, and the contract period is set to begin on 1 April 2025 and potentially extend to 31 March 2030 based on performance outcomes.

The total value of the contract is £160,000, highlighting Leicester City Council's commitment to public health improvement in England. This tender creates substantial opportunities for businesses within the health and social marketing sectors, especially those focused on smoking cessation and behavioural change campaigns. Companies experienced in social media strategy, marketing collateral development, and health insights research, particularly SMEs and VCSEs, will find this tender beneficial for enhancing their portfolios.

The awarded contract, initially for two years with potential extensions, offers a stable and long-term business opportunity that aligns with public welfare objectives, enabling businesses to contribute significantly to reducing smoking prevalence in Leicester.