Informed Voices: Developing Critical Skills for Democracy
Overview
Summary, notice description and lot information
The public procurement process, led by Ofcom, focuses on delivering a programme titled "Informed Voices: Developing Critical Skills for Democracy." Spanning the UK, this project aims to enhance media literacy coinciding with significant elections over the next four years. Initially focused on the Scottish and Welsh elections in May 2026, Ofcom retains the discretion to extend activities for additional regional and general elections in the UK.
The contract has been awarded to Parent and Family Consulting Limited (Parent Zone) and is set within the "services" industry category under an open procurement method, marking the completion stage of the process. Key dates include the start of the contract on 6th January 2026 and its initial conclusion on 30th November 2026, with potential extension up to November 2029. This tender offers substantial opportunities for SMEs involved in media literacy and training programme services to expand their business by participating in significant public initiatives.
Companies with experience in delivering media literacy or community action programmes stand to gain by supporting Ofcom's objectives within the educational and social sectors. The open procedure allows a wide range of businesses to compete, fostering innovation and growth while meeting Ofcom's criteria for service delivery, stakeholder engagement, and outcome evaluation. Successful suppliers can leverage this contract to establish or solidify their market presence within the UK’s educational services industry.
Ofcom is tendering for an organisation or consortium to deliver media literacy activities across the UK in the lead up to key elections over the next four years. The contract will initially run for one year delivering a media literacy campaign and supporting activities in relation to the Scottish and Welsh elections in May 2026. At Ofcom's sole discretion, additional activities are likely to take place in subsequent years, for example relating to elections in Northern Ireland, regional mayoral elections and a UK general election.
As a minimum, the service must deliver the following:
- Consultation activities with at least 2 Scottish and Welsh youth organisations.
- Development/adaptation of existing materials for an online campaign.
- Ongoing stakeholder engagement with at least 2 youth organisations in Scotland and Wales.
- Support of existing campaign weeks with online campaign activity.
- Evaluation and activity reporting against key outcomes (Area 3 of Ofcom's outcomes bank 'Critical thinking about content').
The Contract to be awarded following the conclusion of this Procurement will be for an initial duration of 12 months subject to the right of Ofcom (at its sole discretion) to exercise its right to extend the Contract by up to 36 months (three lots of 12 months). The maximum length of the Contract is therefore 48 months.
Procurement Classification
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Contract Values
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The contract period is one year.
Key Dates
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Awarded Supplier
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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector.
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