Supervised Toothbrushing & Oral Health promotion
Overview
Summary, notice description and lot information
Oldham Metropolitan Borough Council recently concluded an award under the PSR Competitive Process for a public service contract titled "Supervised Toothbrushing & Oral Health Promotion". The initiative, aimed at improving oral health among young children, focuses on providing supervised toothbrushing and oral health education to children aged 3-5, and primary school children in Special Educational Needs settings within Oldham. The procurement process was managed as an open competition, targeting projects below the threshold, and ultimately awarded on 13 August 2025 to MDBUDDY UK LTD, with a contract period starting from 1 September 2025 to 31 August 2026.
The project will be implemented in Oldham, UKD37 region, with the first renewal option available for an additional year, pending evaluation of service effectiveness and alignment with quality, innovation, and social value criteria. A significant aspect of this contract is its dedication to enhancing children's oral hygiene practices while supporting educational engagement and collaboration within community settings. This tender provides substantial opportunities for businesses specializing in dental services, health promotion, and educational programmes to engage in community-driven initiatives.
Companies involved in public health, social enterprises, and small to medium-sized enterprises (SMEs) that are capable of offering innovative and value-driven services stand to benefit significantly. The project's scope to influence health practices across a broad range of educational settings presents a platform for businesses to demonstrate their capacity for impacting social value, improving health inequalities, and fostering collaborative partnerships. Furthermore, the chance to contribute to a rolling community programme ensures recurring engagement potential, thereby helping businesses develop sustained growth and presence in the public sector market.
Oldham Council are looking to procure a service to provide supervised toothbrushing and oral health promotion to 3-5-year-old children, and primary age children in Special Educational Needs schools. The overall aim is to improve the oral health of young children in Oldham. Objectives
- To improve oral hygiene and reduce tooth decay in the 3-5-year-old population of Oldham
- Establish healthy tooth brushing habits
- To help educate children on good oral health practices Page 2 to 6 Currently, there are no supported supervised toothbrushing programmes in Oldham. However, Oldham Early Years setting and schools were previously engaged in a supervised toothbrushing programme and some settings may still have baseline knowledge or even self-supported programmes ongoing. The service provider is asked to implement supervised toothbrushing progammes for 3-5-year-old children in all Early Years settings, primary schools and childminding services that wish to take part, as well as all primary school aged children (4-11-years-old) in Special Educational Needs primary schools that wish to take part. The approximate size of the 3-5-year-old population in Oldham is ~9000 children. A summary of eligible settings is provided below: 153 Early Years settings 84 Primary Schools 87 Childminders 4 Special Educational Needs Primary Schools The total number of primary school aged children in SEN schools is 476. The total number of reception aged children with an education health and care plan is 142. We will work with the successful provider to share a list of eligible settings and the approximate number of eligible children within each setting. The service should implement a universal supervised toothbrushing for children in the categories listed above. The supervised toothbrushing programme should be in line with the British Dental Association recommendations for toothbrushes to be replaced every three months or when there are signs of wear. *****Please note: This is an intention to award notice for a PSR Competitive Process, it is not a PA23 or PCR2015 process.***** The relevant authority is intending to award a contract to a provider under the PSR Competitive Process. This is not concluding a framework. Decision makers: Oldham PH team Awarded to the highest scoring tenderer. No conflicts of interest were raised Key Criteria 1: Quality and innovation (Total Weighting 35%)
- 1.1: Safety - 10%
- 1.2: Mobilisation - 15%
- 1.3: Environmental Impact - 10% Key Criteria 2: Key criteria 2. Value (Weighting 25%)
- 2.1: Additional components - 10%
- 2.2: Value for Money - 15% Key Criteria 3: Integration, collaboration and service sustainability (Weighting 10%)
- 3.1: Engagement - 10% Key Criteria 4: Improving Access, Reducing Health Inequalities & Facilitating Choice (Weighting 20%)
- 4.1: Integration and Collaboration - 10%
- 4.2: Improvements in Oral Health - 10% Key Criteria 5: Social Value
- Social Value Response (through SVP) - 10%
This is a 1+1 contract with an annual value of PS124,000 (outside the scope of VAT) The contract can be extended for up to one year, prior to the expiry of the initial term.
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The contract period is one year.
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