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Awarded· 16 Sept 2025

Integrated Lifestyle Service - Direct Award C

Lincolnshire County Council · Lincoln, East Midlands

Lincolnshire County Council has awarded Integrated Lifestyle Service - Direct Award C. It is a contract for other health and social care in Lincoln.

Source: Find a Tender, published 7 Nov 2025. Details are refreshed every 30 minutes.

Key dates

  1. 2025

    Contract awarded

    Thrive Tribe

  2. 2025

    Award notice published

    Award Notice · 14:42

    View notice
01

About this tender

In brief

Lincolnshire County Council has awarded Integrated Lifestyle Service - Direct Award C. It is a contract for other health and social care in Lincoln. The contract went to Thrive Tribe. It was awarded on 16 September 2025. The estimated value of the lots is £3,172,100.

Find a Tender published it on 7 November 2025. The notice number is 072091-2025. The OCDS ID is ocds-h6vhtk-05dcec.

Summary of the contracting process

Lincolnshire County Council has completed the procurement process for the "Integrated Lifestyle Service - Direct Award C" under the category of health and social work services. This service, known as ‘One You Lincolnshire’, focuses on preventing ill-health and reducing health inequalities by addressing several risk factors such as smoking and physical inactivity.

Thrive Tribe Ltd, based in London, has been awarded the contract through Direct Award C, a decision made by the Council Executive in conjunction with the Executive Director of Adult Care & Community Wellbeing. The contract, valued at approximately £3,172,100, was signed on 17th September 2025, with services set in the region UKF3.

The notice in full

Lincolnshire's Integrated Lifestyle Service (ILS), known as 'One You Lincolnshire', is jointly funded by the Integrated Care Board and Lincolnshire County Council, and designed to prevent ill-health and reduce inequalities in health outcomes through addressing 6 key risk factors: smoking, physical inactivity, unhealthy weight, alcohol, strength and balance & Child and family weight management.

Lots (1)

  1. 01

    Lot 1

    The Council intends to award this contract to the incumbent via the Direct Award C route under PSR Contract Title: Integrated Lifestyle Service Contract Reference: DN790337 Name of Incumbent: Thrive Tribe Ltd Address of Incumbents registered office:167-169 Great Portland Street, London,

    W1W 5PF Description of relevant health care services and CPV code: Health and Social work Services 85000000-9 Approx. lifetime value of contract: PS3,172,100.00 Detail of award decision makers: Council Executive delegated to Executive Director of Adult Care & Community wellbeing in conjunction with executive councillor for Adult Care and Health.

    Reasons for selecting the incumbent: Under the Health Care Services (Provider Selection Regime) Regulations 2023 ("PSR"), the Council's commercial team has undertaken an evidence-based assessment of the incumbent's capability and consistent performance in delivering against all of the Key Criteria and contract performance KPIs A provider assessment has been undertaken in accordance with the PSR Key Criteria which are:-

    • Quality and innovation
    • Value
    • Integration, collaboration and service sustainability
    • Improving access, reducing health inequalities and facilitating choice
    • Social value The provider assessment demonstrates substantial evidence of the incumbent's proven ability to deliver a successful, outcomes-based service to the public.

    The Council has full confidence in the provider's past performance, reinforcing the view that they are well-positioned to deliver the service over the next 12 months. This confidence is based on their consistent alignment with commissioning requirements, strong market expertise, and effective contract management.

    The provider has a track record of not only meeting the required criteria but also enhancing service delivery through new initiatives aimed at improving health outcomes and reducing health inequalities. Performance data shows that the incumbent has achieved results exceeding expectations against each of the contract KPI targets at this stage.

    Declaration of conflict or potential conflict of interest: All relevant stakeholders completed the Councils internal Conflict of interest forms and no conflict or potential conflict of interest were identified. How Conflicts of interest were managed: All relevant stakeholders completed COI forms prior to the assessment which were kept under review during the process and no conflicts of interest were identified.

02

Key facts

Every field the notice carries. Anything it leaves blank is listed under its table.

Contract

Service
Other
Procurement type
Standard
Category
Services
Contract period
Not specified - Not specified
Lots
1
Awarded to
Thrive Tribe
Number of suppliers
1

Procedure

Notice type
Award Notice
Current stage
Award
Stages so far
Award
Published on
Find a Tender Service
Awardee scale
SME

Not stated in the notice: procurement method.

Values

Lots value
£3,172,100
Contracts value
£3,172,100

Not stated in the notice: tender value, awards value.

Status

Tender
Complete
Awards
Active
Contracts
Active

Not stated in the notice: lots.

References

Find a Tender notice
072091-2025
Open Contracting ID
ocds-h6vhtk-05dcec
CPV code
85000000 - Health and social work services
CPV division
85 - Health and social work services
03

Location

Lincolnshire County Council is based in Lincoln. The area the service covers can be wider, so check the notice and the lots.
Local authority
Lincoln
Town
Lincoln
Postcode
LN1 1YL
Electoral ward
Carholme
Constituency
Lincoln
Delivery area
Lincolnshire
Region
East Midlands
Sub-region
Lincolnshire CC
Area
Lincolnshire
Country
England
04

Buyer and supplier

Contracting authority

Organisation
Lincolnshire County Council
Category
Services
Contact
Miss Katie Turner
Phone
+44 1522555431
Address
Lincoln, LN1 1YL · East Midlands · England
Call +44 1522555431

Awarded supplier

Supplier
Thrive Tribe
Awardee scale
SME
Number of suppliers
1
Awards value
Not stated
05

Documents and links

Official sources for this notice. The tender pack itself sits on the buyer's portal.
06

Questions about Integrated Lifestyle Service - Direct Award C

Who won the Integrated Lifestyle Service - Direct Award C contract?

Lincolnshire County Council awarded the contract to Thrive Tribe on 16 September 2025.

How much is the Integrated Lifestyle Service - Direct Award C contract worth?

The estimated value of the lots is £3,172,100.

Who is the buyer for Integrated Lifestyle Service - Direct Award C?

Lincolnshire County Council, based in Lincoln, East Midlands. The named contact is Miss Katie Turner, on +44 1522555431.

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