Awarded· 16 Sept 2025
Integrated Lifestyle Service - Direct Award C
Lincolnshire County Council · Lincoln, East Midlands
Lincolnshire County Council has awarded Integrated Lifestyle Service - Direct Award C. It is a contract for other health and social care in Lincoln.
Source: Find a Tender, published 7 Nov 2025. Details are refreshed every 30 minutes.
Key dates
2025
Contract awarded
Thrive Tribe
2025
Award notice published
Award Notice · 14:42
View notice
About this tender
In brief
Lincolnshire County Council has awarded Integrated Lifestyle Service - Direct Award C. It is a contract for other health and social care in Lincoln. The contract went to Thrive Tribe. It was awarded on 16 September 2025. The estimated value of the lots is £3,172,100.
Find a Tender published it on 7 November 2025. The notice number is 072091-2025. The OCDS ID is ocds-h6vhtk-05dcec.
Summary of the contracting process
Lincolnshire County Council has completed the procurement process for the "Integrated Lifestyle Service - Direct Award C" under the category of health and social work services. This service, known as ‘One You Lincolnshire’, focuses on preventing ill-health and reducing health inequalities by addressing several risk factors such as smoking and physical inactivity.
Thrive Tribe Ltd, based in London, has been awarded the contract through Direct Award C, a decision made by the Council Executive in conjunction with the Executive Director of Adult Care & Community Wellbeing. The contract, valued at approximately £3,172,100, was signed on 17th September 2025, with services set in the region UKF3.
The notice in full
Lincolnshire's Integrated Lifestyle Service (ILS), known as 'One You Lincolnshire', is jointly funded by the Integrated Care Board and Lincolnshire County Council, and designed to prevent ill-health and reduce inequalities in health outcomes through addressing 6 key risk factors: smoking, physical inactivity, unhealthy weight, alcohol, strength and balance & Child and family weight management.
Lots (1)
- 01
Lot 1
The Council intends to award this contract to the incumbent via the Direct Award C route under PSR Contract Title: Integrated Lifestyle Service Contract Reference: DN790337 Name of Incumbent: Thrive Tribe Ltd Address of Incumbents registered office:167-169 Great Portland Street, London,
W1W 5PF Description of relevant health care services and CPV code: Health and Social work Services 85000000-9 Approx. lifetime value of contract: PS3,172,100.00 Detail of award decision makers: Council Executive delegated to Executive Director of Adult Care & Community wellbeing in conjunction with executive councillor for Adult Care and Health.
Reasons for selecting the incumbent: Under the Health Care Services (Provider Selection Regime) Regulations 2023 ("PSR"), the Council's commercial team has undertaken an evidence-based assessment of the incumbent's capability and consistent performance in delivering against all of the Key Criteria and contract performance KPIs A provider assessment has been undertaken in accordance with the PSR Key Criteria which are:-
- Quality and innovation
- Value
- Integration, collaboration and service sustainability
- Improving access, reducing health inequalities and facilitating choice
- Social value The provider assessment demonstrates substantial evidence of the incumbent's proven ability to deliver a successful, outcomes-based service to the public.
The Council has full confidence in the provider's past performance, reinforcing the view that they are well-positioned to deliver the service over the next 12 months. This confidence is based on their consistent alignment with commissioning requirements, strong market expertise, and effective contract management.
The provider has a track record of not only meeting the required criteria but also enhancing service delivery through new initiatives aimed at improving health outcomes and reducing health inequalities. Performance data shows that the incumbent has achieved results exceeding expectations against each of the contract KPI targets at this stage.
Declaration of conflict or potential conflict of interest: All relevant stakeholders completed the Councils internal Conflict of interest forms and no conflict or potential conflict of interest were identified. How Conflicts of interest were managed: All relevant stakeholders completed COI forms prior to the assessment which were kept under review during the process and no conflicts of interest were identified.
Key facts
Contract
- Service
- Other
- Procurement type
- Standard
- Category
- Services
- Contract period
- Not specified - Not specified
- Lots
- 1
- Awarded to
- Thrive Tribe
- Number of suppliers
- 1
Procedure
- Notice type
- Award Notice
- Current stage
- Award
- Stages so far
- Award
- Published on
- Find a Tender Service
- Awardee scale
- SME
Not stated in the notice: procurement method.
Values
- Lots value
- £3,172,100
- Contracts value
- £3,172,100
Not stated in the notice: tender value, awards value.
Status
- Tender
- Complete
- Awards
- Active
- Contracts
- Active
Not stated in the notice: lots.
References
- Find a Tender notice
- 072091-2025
- Open Contracting ID
- ocds-h6vhtk-05dcec
- CPV code
- 85000000 - Health and social work services
- CPV division
- 85 - Health and social work services
Location
- Local authority
- Lincoln
- Town
- Lincoln
- Postcode
- LN1 1YL
- Electoral ward
- Carholme
- Constituency
- Lincoln
- Delivery area
- Lincolnshire
- Region
- East Midlands
- Sub-region
- Lincolnshire CC
- Area
- Lincolnshire
- Country
- England
Buyer and supplier
Contracting authority
- Organisation
- Lincolnshire County Council
- Category
- Services
- Contact
- Miss Katie Turner
- Phone
- +44 1522555431
- Address
- Lincoln, LN1 1YL · East Midlands · England
Awarded supplier
- Supplier
- Thrive Tribe
- Awardee scale
- SME
- Number of suppliers
- 1
- Awards value
- Not stated
- Company record
- Search Companies House
Documents and links
Questions about Integrated Lifestyle Service - Direct Award C
Who won the Integrated Lifestyle Service - Direct Award C contract?
Lincolnshire County Council awarded the contract to Thrive Tribe on 16 September 2025.
How much is the Integrated Lifestyle Service - Direct Award C contract worth?
The estimated value of the lots is £3,172,100.
Who is the buyer for Integrated Lifestyle Service - Direct Award C?
Lincolnshire County Council, based in Lincoln, East Midlands. The named contact is Miss Katie Turner, on +44 1522555431.
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