Liverpool Place Infant Feed Provision Service (Pharmacy)

The NHS Cheshire and Merseyside Integrated Care Board has awarded a contract for the provision of infant feed services in Liverpool, under the Health Care Services (Provider Selection Regime) Regulations 2023. This procurement, which bypasses the Public Contracts Regulations 2015, involves a service that enables pharmacies across Liverpool to provide specialised infant feeds directly to patients. The contract commenced on 1st April 2025 and is set to expire on 31st March 2026.

With an estimated annual contract value of £395,893, this initiative falls under the industry category of health services. The procurement was conducted through a direct award without the issuance of a prior call for competition, with key approval by the Finance, Investment, Resources Committee on 19th November 2024. The infant feed provision service offers significant business growth opportunities for pharmacies operating in or near Liverpool.

The focus on reducing demand on general practitioners by supplying specialised feeds directly aligns with proactive healthcare delivery trends. Suitable businesses for this opportunity include large-scale healthcare suppliers and SMEs that are keen to expand their services within the health sector. The activity-based funding model ensures that payments are linked to service delivery, providing an attractive financial incentive for committed providers.

This contract offers a stable financial opportunity over the one-year period, fostering growth for participating pharmacies while enhancing healthcare delivery for the community.