Nutrient Profile Modelling (NPM) reporting
Overview
Summary, notice description and lot information
The Agriculture and Horticulture Development Board (AHDB), located in Coventry, UK, has completed a procurement process titled "Nutrient Profile Modelling (NPM) reporting." This tender, categorised under miscellaneous health services, involved direct procurement without competition, designed for the development of a strategy to integrate red meat into healthier eating patterns. The process, carried out with legal basis under UK legislation 2023/54, saw its contract awarded to Nutrient Talent on 6th October 2025, with the project set to start on 9th January 2026 and finish by 12th October 2026.
AHDB is a public authority in the central government category, and communications can be directed to procurement@ahdb.org.uk. This procurement represents a valuable opportunity for service providers with expertise in nutrition and consumer engagement to demonstrate their capacity to shape industry health standards. Specifically aimed at small and medium enterprises (SMEs), the contract underpins AHDB's commitment to partnering with firms capable of toolkit development for retailers and aligning messaging with public health goals.
Companies specialising in strategic communications, retail insights, or nutrition content are especially well-suited to compete for such tenders as they stand to benefit from enhanced visibility and influence within this sector.
AHDB was urgently preparing for the introduction of mandatory Nutrient Profile Modelling (NPM) reporting, that could severely impact meat sales. AHDB are developing a strategy in partnership with nutritionists, retailers to position red meat as a key vehicle in encouraging higher consumption of fruit, vegetables, and pulses alongside meat.This project will play a critical role in demonstrating AHDB's leadership in nutrition & health, whilst strengthening red meat's position in the market.OBJECTIVESThe appointed agency will:Support the development of an NPM-aligned communications and engagement strategy.Build practical plans and toolkits for retailers that highlight the role of red meat in healthy, balanced shopping baskets.Create messaging that integrates red meat with fruit, veg, and pulses to support healthier eating patterns.Provide evidence-based nutrition content and consumer insight to underpin recommendations.
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The contract period is one year.
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