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Summary, notice description and lot information
" This tender, categorised under miscellaneous health services, involved direct procurement without competition, designed for the development of a strategy to integrate red meat into healthier eating patterns. The process, carried out with legal basis under UK legislation 2023/54, saw its contract awarded to Nutrient Talent on 6th October 2025, with the project set to start on 9th January 2026 and finish by 12th October 2026. uk.
This procurement represents a valuable opportunity for service providers with expertise in nutrition and consumer engagement to demonstrate their capacity to shape industry health standards. Specifically aimed at small and medium enterprises (SMEs), the contract underpins AHDB's commitment to partnering with firms capable of toolkit development for retailers and aligning messaging with public health goals. Companies specialising in strategic communications, retail insights, or nutrition content are especially well-suited to compete for such tenders as they stand to benefit from enhanced visibility and influence within this sector.
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Notice type, method, and CPV codes
Financial information and value estimates
The contract period is one year.
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Current status of tender, lots, awards, and contracts
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