Provision of Social Listening Service

Middlesbrough Council has awarded a contract for the provision of a social listening service in collaboration with Redcar and Cleveland Borough Council as part of the South Tees Health Determinants Research Collaboration (HDRC). The contract, identified as MBC000569, was awarded on the 27th of October 2025. It covers the implementation of IT services and health/social work services in the Middlesbrough and Cleveland area, aimed at monitoring public opinions on various issues relevant to local authorities.

The procurement process was conducted using a limited competition method below the threshold, focusing on a specific region, namely UKC12. The contract, valued at £87,480, commenced on the 1st of October 2025 and is set to conclude on the 30th of September 2028. This tender offers growth opportunities for businesses involved in IT services, consulting, software development, and health/social work support.

SMEs specialising in these sectors, particularly those with capabilities in social media analytics and public engagement, are well-suited to benefit from such public contracts. The partnership with local councils highlights the potential for further collaborations and expansions into public sector projects. "NERDS WITH WORDS LTD," identified as the supplier, exemplifies how small to medium enterprises can effectively engage and succeed in public procurement opportunities within this industry category.