The Motiv8! Programme

Wirral Council has completed a procurement process for "The Motiv8! Programme," an initiative aiming to enhance adults' mental health and wellbeing in the United Kingdom. This programme is part of Wirral Council's Public Health team's efforts to address health outcome disparities by promoting physical activity and wellbeing.

The procurement, classified under the health services category, followed a direct method below the threshold, without competition. The contract, valued at £127,716, is active as of 27 October 2025 and will remain so until 26 October 2028. The Commission is aligned with the Wirral Health and Wellbeing Strategy and aims to provide early-stage intervention, focusing on the most at-risk communities within Wallasey, Merseyside.

The Motiv8! Programme offers extensive opportunities for organisations specialising in health services and those focused on enhancing community wellbeing to collaborate and expand their portfolio. The tender has been awarded to Wirral Mind, an SME located in Birkenhead, demonstrating that smaller enterprises with an understanding of local challenges are well-suited to compete for such contracts.

Businesses experienced in delivering innovative health and physical activity programmes, especially those with strategies targeting mental health improvements amongst vulnerable groups, stand to benefit from similar future procurements. With specific metrics for assessment, such as activity types and participant engagement, businesses can tailor their offerings to meet local needs and improve health outcomes.