Where they started
Good care to offer, in a crowded local market
Living Plus Care Services is close to home for us, as the transparency note on this page explains. The passion and the plan for good home care were there from the start. What the service needed was a way to stand out among the other home care agencies around Hatfield, Welwyn Garden City and St Albans.
Families choosing home care are often doing it in a hurry, for someone they love. The first leaflet, the first website visit and the first carer at the door all have to say the same thing: you can trust us.
The brand
A logo and palette that feel calm and reliable
The logo brings together a home, a caring hand and a growing leaf under a rising sun. We chose the colours and type to feel calm and dependable, then used them the same way on everything from ID badges to the website. Every brand we make for a care provider starts with the same question: what should a worried family feel?


- Navy blue#1E4D7C · Wordmark and house
- Hand green#5EAA5F · The caring hand
- Leaf green#7AB648 · Growth and wellbeing
- Sunrise gold#E8A838 · The rising sun
The brand at work
Ten pieces, one family of designs
Everything a family, a commissioner or a new carer might pick up. Select any piece to see it full size.
The website
A website built around the questions families ask
We built a custom website for Living Plus Care Services, designed to be easy to use on any screen and to get people to the right service or contact detail quickly.

See the live websitewww.livingpluscare.co.uk- Clear navigationRoutes straight to each service and to the contact details.
- Works on any screenClear on a laptop at home or a phone in a hospital car park.
- Written to be foundDescriptive service pages with a clear structure.
Where they are now
Registered with CQC and rated Good across the board
The Hatfield service of Living Plus Care Services was registered with CQC on 14 April 2021 to provide personal care. Its first inspection, published on 1 July 2022, rated the service Good overall and Good in every one of the five key questions.
Source: CQC, report published 1 July 2022. Who they support: older people, younger adults, people living with dementia and people with physical disabilities.
Care Sync Experts provided us with the knowledge and assistance we required to navigate the intricacies of establishing our care agency. Their tailored strategies and continuous support have been invaluable on our path to success.
Millicent, Director, Living Plus Care ServicesMillicent also coaches clients for Care Sync Experts, so this is not an independent review.Guides for providers starting out
Questions people ask about Living Plus Care Services
Is Living Plus Care Services registered with CQC?
Yes. Living Plus Care Services has been registered with CQC since 14 April 2021 to provide personal care as a homecare agency. Its first inspection report, published on 1 July 2022, rated it Good overall and Good for safe, effective, caring, responsive and well-led.
Where does Living Plus Care Services provide home care?
The registered office is at 32 Market Place, Hatfield, Hertfordshire. The Hatfield service provides home care in Hatfield, Welwyn Garden City, St Albans and the surrounding areas. A second CQC registered branch, Living Plus Care Services Peterborough and Cambridgeshire, opened in October 2023 and has not been rated yet. You can find out more on their website, www.livingpluscare.co.uk.
What did Care Sync Experts do for Living Plus Care Services?
We created the logo, colour palette and typography, built a custom website, and designed printed and digital materials including brochures, flyers, leaflets, letterheads, ID badges, a recruitment banner and social media graphics.
Can Care Sync Experts help me start a home care agency?
Yes. Our domiciliary care package covers the brand, policies and procedures, the CQC application and interview coaching. Book a consultation and we will tell you what your service needs first.




