Counselling for older adults in Camden

North London NHS Foundation Trust has awarded a contract for the provision of counselling services tailored for older adults in Camden. This service focuses on offering specialist assessments and evidence-based interventions for individuals over 55 as part of the Camden TT service, aligning with NICE guidelines. The procurement, categorised under services in the healthcare sector, utilises a direct award process, specifically the Provider Selection Regime (PSR) under the Health Care Services (Provider Selection Regime) Regulations 2023.

The contract commenced on 1 April 2025 and is set to conclude on 31 March 2026, with an extension option for one additional year. The total contract value amounts to £318,453. The award to Age UK Camden presents a significant opportunity for businesses specialising in counselling, especially those focusing on geriatric mental health services, to collaborate and expand within the sector.

Given the direct award nature of this procurement and the avoidance of a competitive call for tender, businesses with similar expertise might consider establishing or maintaining advantageous partnerships with the NHS or similar public bodies to capitalise on potential future direct award opportunities. This tender emphasises the importance of providing high-quality, guideline-compliant services, which could encourage other service providers to enhance service standards and build capacities to meet similar procurement demands.