Infant Feeding Peer Support in Hospital Wards

The procurement process titled "Infant Feeding Peer Support in Hospital Wards" was managed by Bristol City Council, a regional authority. The process pertains to the hospital and related services industry, specifically in the region of Bristol, UKK11, with the procurement focusing on services. This tender, classified under the CPV code 85110000, was conducted using a limited procurement method, resulting in a direct award without prior publication of a call for competition.

The contract, valued at £31,500, was awarded to University Hospitals Bristol and Weston NHS Foundation Trust and signed on 29th August 2025. This purpose-driven initiative is aimed at funding a support worker for an 11-month period, with options for extension, to train volunteers in breastfeeding support at St. Michael's Hospital.

This tender presents growth opportunities for NHS Trusts and large healthcare organisations capable of providing specialised volunteer training and support services within hospital environments. Businesses with expertise in running support programmes for new mothers, especially in maternal healthcare settings, stand to benefit. Given the direct award process utilised, opportunities might be more aligned with organisations that maintain pre-existing relationships with local councils or have strategic plans to expand their service offerings within the Bristol region.

The focus on underrepresented groups for breastfeeding support also indicates a niche market for companies with innovative health solutions targeting specific demographic needs.