Market Engagement Event Living Well Brand Perception & Engagement Review

The Bradford District is the fifth largest Metropolitan Local Authority District in England serving a population of over 530,000. It is the youngest district in the UK with nearly a third of the population aged under 20. And it's diverse - ethnic minorities form a third of the population with more than 150 languages spoken within the district.

Geographically, the district includes the city of Bradford itself, the large town of Keighley and a number of smaller towns and villages many with their own strong and distinctive identities. Geographically 66% of the district is rural but 80% of people live in urban areas. The local 'system' is going through substantial change (NHSE/ICB changes and the new blueprint, wellbeing board changes, and the Living Well refresh), along with major national shifts in attitudes and focus on prevention (Such as the NHS long term plan, new DeFRA food strategy, new NICE guidance on obesity, new HFSS and stop smoking policies) therefore public health is at a pivotal moment to reflect on our relationships, community standing, and digital presence.

Public health challenges are increasingly complex, requiring multi-sector partnerships, authentic community voice, and digital inclusion. We are conducting a market engagement event and looking to see what is available in the market. The providers will deliver two targeted surveys:

• A community-facing survey that is inclusive, accessible, and designed to capture input from people who are digitally excluded, and where required the survey to be translated and supported through outreach methods (e.g. door knocking, local partners).
• A professional-facing survey focused on brand clarity, trust, visibility, with an emphasis on understanding how Living Well is seen in the context of wider Public Health and NHS brands.