Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign

NHS England has completed a procurement process for a "Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign" aimed at raising awareness about the importance of vitamin D during pregnancy. The procurement, categorised under health services, took place in London, United Kingdom, and employed a limited procurement method due to its below-threshold nature. The contract began on 1st October 2025 and will conclude on 31st March 2026, with a total gross value of £33,600.

NHS England, a central government public authority, engaged this campaign through a competitive process that reached the award stage on 11th November 2025. This tender presents opportunities for businesses specialising in marketing and community engagement, particularly those experienced in managing social media campaigns targeted at health awareness. The involvement of community voices and micro-influencers is a distinctive feature of this contract, suggesting suitability for agencies that can leverage creative content and foster online and offline community dialogue.

Small to medium-sized enterprises (SMEs), like MULTICULTURAL MARKETING CONSULTANCY LTD, which successfully won this contract, are particularly well-positioned to engage with similar public sector opportunities by providing their expertise in multicultural marketing strategies.