Awarded· 29 Sept 2025
Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign
NHS England · Lambeth, Greater London
NHS England has awarded Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign. It is a contract for other health and social care in Lambeth.
Source: Find a Tender, published 11 Nov 2025. Details are refreshed every 30 minutes.
Key dates
2025
Contract awarded
Multicultural Marketing Consultancy
2025
Contract starts
2025
Award notice published
UK7 - Contract Details Notice · 15:28
View notice2026
Contract ends
0½ years after it starts
About this tender
In brief
NHS England has awarded Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign. It is a contract for other health and social care in Lambeth. The contract went to Multicultural Marketing Consultancy. It was awarded on 29 September 2025. The contract value is £28,000. The contract runs from 30 September 2025 to 31 March 2026. It lasts 0½ years.
It is run as a below threshold - limited competition. Find a Tender published it on 11 November 2025. The notice number is 072897-2025. The OCDS ID is ocds-h6vhtk-05deea.
Summary of the contracting process
NHS England has completed a procurement process for a "Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign" aimed at raising awareness about the importance of vitamin D during pregnancy. The procurement, categorised under health services, took place in London, United Kingdom, and employed a limited procurement method due to its below-threshold nature.
The contract began on 1st October 2025 and will conclude on 31st March 2026, with a total gross value of £33,600. NHS England, a central government public authority, engaged this campaign through a competitive process that reached the award stage on 11th November 2025.
The involvement of community voices and micro-influencers is a distinctive feature of this contract, suggesting suitability for agencies that can leverage creative content and foster online and offline community dialogue. Small to medium-sized enterprises (SMEs), like MULTICULTURAL MARKETING CONSULTANCY LTD, which successfully won this contract, are particularly well-positioned to engage with similar public sector opportunities by providing their expertise in multicultural marketing strategies.
The notice in full
This is for a community-driven piece of work to raise awareness and understanding importance of vitamin D during pregnancy. The campaign will build trust and dialogue with communities through familiar and relatable messengers.
The work will include paid social media campaign planning and delivery, recruitment and activation of community voices/micro-influencers, creation of multiple social assets (likely graphics, reels, posts, stories, etc.), facilitation of community engagement activities (both online and offline), ongoing monitoring, analytics, and reporting of reach/engagement.
Lots: no lot details came through with this notice. The official notice and the tender pack have the full breakdown.
Key facts
Contract
- Service
- Other
- Procurement type
- Standard
- Category
- Services
- Contract period
- 30 Sep 2025 to 31 Mar 2026 (0½ years)
- Awarded to
- Multicultural Marketing Consultancy
- Number of suppliers
- 1
Procedure
- Notice type
- UK7 - Contract Details Notice
- Procurement method
- Limited
- Procedure
- Below threshold - limited competition
- Current stage
- Award
- Stages so far
- Award
- Published on
- Find a Tender Service
- Awardee scale
- SME
Values
- Contracts value
- £28,000
Not stated in the notice: tender value, lots value, awards value.
Status
- Tender
- Complete
- Lots
- Complete
- Awards
- Active
- Contracts
- Active
References
- Find a Tender notice
- 072897-2025
- Open Contracting ID
- ocds-h6vhtk-05deea
- CPV code
- 85100000 - Health services
- CPV division
- 85 - Health and social work services
Location
- Local authority
- Lambeth
- Town
- South East London
- Postcode
- SE1 8UG
- Electoral ward
- Waterloo & South Bank
- Constituency
- Vauxhall and Camberwell Green
- Region
- Greater London
- Sub-region
- Lambeth
- Area
- Inner London - East
- Country
- England
Buyer and supplier
Contracting authority
- Organisation
- NHS England
- Category
- Services
- Address
- London, SE1 8UG · Greater London · England
Not stated in the notice: contact, phone.
Awarded supplier
- Supplier
- Multicultural Marketing Consultancy
- Awardee scale
- SME
- Number of suppliers
- 1
- Awards value
- Not stated
- Company record
- Search Companies House
Documents and links
Questions about Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign
Who won the Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign contract?
NHS England awarded the contract to Multicultural Marketing Consultancy on 29 September 2025. It is due to end on 31 March 2026, which is when a re-tender would normally follow.
How much is the Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign contract worth?
The contract value is £28,000. The contract runs from 30 September 2025 to 31 March 2026 (0½ years).
Who is the buyer for Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign?
NHS England, based in Lambeth, Greater London.
Get ready for the next round
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What to do next
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