Optivita Programme

The London Borough of Harrow has completed a procurement process titled "Optivita Programme," which falls under the services industry category. This initiative aims to improve life chances for parents and babies in disadvantaged areas of Harrow by providing early health support and social services through various community workers. The procurement was conducted directly without competition, categorised as below threshold, and was in the Award stage as of 18th November 2025.

The awarded contract, signed on 8th September 2025, will run until 8th April 2026, with a value of £130,216. The programme's implementation is in the UK region of Harrow. This tender presents significant opportunities for businesses involved in social and health services.

Specifically, SMEs specialising in community health, wellness programmes, or midwifery services may find this contract to be a lucrative opportunity to engage with sub-central government authorities like the London Borough of Harrow. Businesses can benefit from expanding their services in public-sector programmes aimed at improving social outcomes, thus enhancing their reputation and fostering future collaboration with local governments. The opportunity for such growth is particularly relevant for businesses interested in implementing social service initiatives in urban settings.