RethinkYorDrink

The "RethinkYorDrink" public procurement initiative, led by the City of Doncaster Council, aims to commission an alcohol awareness campaign targeting Doncaster's public health issues, notably reducing hospital admissions related to alcohol use. The contracting authority is located at Civic Office, Waterdale, Doncaster DN1 3BU. This project falls under the services industry category, specifically a community action programme, within the UKE31 region.

The process has reached the award stage with a contract active since 1st August 2025, set to conclude on 31st July 2028. The procurement method used was direct, below the threshold without competition, and the contract was signed on 23rd June 2025, with an overall gross value of £43,200. The RethinkYorDrink contract provides substantial opportunities for businesses, especially those involved in digital marketing, public health communications, and organisations focusing on community health improvements.

While this specific contract was awarded to the Rotherham Doncaster and South Humber NHS Foundation Trust Charitable Fund, a small or medium-sized enterprise, future procurements of similar nature could be fitting for businesses specialising in digital campaign strategy, healthcare consulting, and non-profit organisations focused on health awareness. Engaging in such tenders could help expand business portfolios and strengthen partnerships within public sector health initiatives.