Breastfeeding Peer Support Service - Birmingham City Council - Soft Market Testing

Birmingham City Council is in the planning stage of a procurement process titled "Breastfeeding Peer Support Service - Birmingham City Council - Soft Market Testing". This initiative falls under the health services industry, with an additional classification in community health services, and is located in the West Midlands, United Kingdom. The purpose of the procurement is to gauge market interest and availability for a culturally sensitive breastfeeding peer support service, intended to be provided city-wide, seven days a week, offering antenatal and postnatal support.

The planning stage includes a soft market testing phase with an engagement end date set for 15th October 2025, which coincides with a deadline for completion of an online questionnaire meant for potential service providers. This contracting process presents a valuable opportunity for businesses involved in health and community health services, particularly those with experience in maternal and infant health support. Small and medium-sized enterprises (SMEs), as well as voluntary, community and social enterprises (VCSEs), are likely to find this tender in alignment with their capabilities.

Collaborating with maternity units, Family Hubs, and health professionals, the successful provider will engage in delivering vital support to new parents, enhancing their outreach and service provision. This engagement exercise allows businesses to showcase their expertise and readiness to cater to the needs of Birmingham's diverse community, potentially leading to further business growth in the healthcare sector.