Maternal Reducing Inequalities Care Bundle - Health Awareness Video Campaign

This procurement process was initiated by NHS England for the "Maternal Reducing Inequalities Care Bundle - Health Awareness Video Campaign." The procurement involved the creation and dissemination of health education videos emphasising the importance of vitamin D supplementation during pregnancy. The project aimed to increase early engagement with maternity services, featuring videos in 20 languages widely spoken in London.

This contract, classified under health services, has been awarded to the supplier Multicultural Marketing Consultancy Ltd and is valued at £28,990. The contract commenced on 1st October 2025 and is set to conclude by 31st March 2026. The procurement method used was limited competition due to its below-threshold value, and the project was located in London, under the public authority central government category.

This tender presents substantial opportunities for businesses specialising in health education, video production, and multilingual communication. Companies with expertise in scriptwriting, filming, and digital distribution are particularly well-suited to capitalise on opportunities like this. Furthermore, businesses needing to expand their portfolio in public sector health communication projects can significantly benefit from participating in similar tenders.

Collaborating with stakeholders and having an impact evaluation mechanism in place will also be advantageous for firms looking to deliver comprehensive service packages within the healthcare industry.