Mental Health and Wellbeing Social Marketing Campaign

Newcastle City Council, a public authority within the sub-central government, has successfully completed a procurement process for a Mental Health and Wellbeing Social Marketing Campaign, commercially known as 'Be A Game Changer'. This tender falls under the community services industry category and is intended for the region of Newcastle Upon Tyne, UKC22. The procurement process was initiated as a direct award, below the threshold, without competition.

Key dates include the contract signing on 28th November 2025, with the project span running until 31st August 2026, and an optional extension until August 2027. The Newcastle United Foundation, a supplier identified as a small and medium-sized enterprise, has been awarded the contract, which became active with a gross value of £50,000. This procurement offers opportunities for businesses involved in community health services or social marketing campaigns, particularly those focused on mental health and wellbeing initiatives.

Businesses similar to the Newcastle United Foundation, which are small to medium-sized enterprises keen on contributing to social welfare projects, would find alignment in such tenders. The direct award process indicated a streamlined engagement, providing potential for businesses to establish or expand their standing in public sector collaborations within the community services domain.