Awarded· 15 Jan 2025
General Dental Services for Carmarthen and South Pembrokeshire
NHS Wales Shared Services Partnership-procurement Services (hosted By Velindre University NHS Trust) · Rhondda Cynon Taf, Wales
NHS Wales Shared Services Partnership-procurement Services (hosted By Velindre University NHS Trust) has awarded General Dental Services for Carmarthen and South Pembrokeshire. It is a contract for other health and social care in Rhondda Cynon Taf.
Source: Sell2Wales, published 8 Jul 2025. Details are refreshed every 30 minutes.
Key dates
2025
Contract awarded
Gower Healthcare Dental
2025
Award notice published
OJEU - F15 - Voluntary Ex Ante Transparency Notice · 00:00
View notice2025
Award notice published
OJEU - F3 - Contract Award Notice · 00:00
View notice2025
Award notice published
OJEU - F3 - Contract Award Notice · 00:00
View notice
About this tender
In brief
NHS Wales Shared Services Partnership-procurement Services (hosted By Velindre University NHS Trust) has awarded General Dental Services for Carmarthen and South Pembrokeshire. It is a contract for other health and social care in Rhondda Cynon Taf. The contract went to Gower Healthcare Dental. It was awarded on 15 January 2025. The contract value is £5,000,000.
It is run as an award procedure without prior publication of a call for competition. Sell2Wales published it on 8 July 2025. The OCDS ID is ocds-kuma6s-147340.
Summary of the contracting process
The NHS Wales Shared Services Partnership-Procurement Services, hosted by Velindre University NHS Trust, has managed the procurement for the provision of General Dental Services for the regions of Carmarthen and South Pembrokeshire. This contract aims to deliver services such as access to NHS Dental Services and targeted measures for improving oral health and reducing health inequalities.
The procurement, initiated as tender number ocds-kuma6s-147340, followed a limited procedure due to the absence of interest from other providers. The contract completion was dated 8th July 2025 after it was signed on 15th January 2025, with GOWER HEALTHCARE DENTAL LTD as the supplier.
The procurement process is governed by the NHS (Personal Dental Services Agreements) (Wales) Regulations 2006 and will be conducted under the Hywel Dda University Health Board's service level agreements, excluding additional services like orthodontics and minor oral surgery. The funding allocation is £5,000,000 for maintaining essential services within CPV code 85000000 for healthcare services, specifically in the regions marked by the code UKL14.
Small and medium-sized enterprises, such as the awarded Gower Healthcare Dental Ltd, are ideal candidates as they can provide the flexibility required in delivering dental care. This engagement aligns with the Welsh Government's objectives to improve public health access and ensure the effective provision of healthcare services, thereby empowering qualified service providers to expand their operations sustainably.
The notice in full
Hywel Dda University Health Board intends to award a contract to Pentrepoeth Dental Practice (Gower Dental) for the provision of General Dental Services for the population of Carmarthen and South Pembrokeshire.
Lots (1)
- 01
Lot 1Complete
From April 2006 Local Health Board assumed full control of the budget for NHS Primary Care Dental Services and has a clear responsibility to secure or provide services for the people in its area to meet all reasonable requirements and provide out of hours services. The aims of the service are: - To provide access for the local population to NHS Dental Services - To deliver appropriate, quality,
efficient and cost-effective services within the mandatory and potential additional services framework of the Personal Dental Services (PDS) regulations and agreement and the Welsh Government (WG) Dental Contract Reform (DCR) programme and the associated GDS/PDS Contract Variation in respect of contract reform elements. - To develop services in line with the Welsh Government and Hywel Dda University Health Board's aim for Primary Care Dental provision to improve the oral health of the population and contribute to reduction in health inequalities - To provide high quality General Dental Services and potentially additional enhanced services that meet the specific needs of diverse population groups within the Health Board (HB) area,
including flexibility of appointment times. - To establish a positive working relationship between the HB and other professional groups to facilitate and maximise service delivery - To deliver services in a Multi-Disciplinary Team approach (MDT) aligned to the requirements of contract reform and following WG approach to develop and optimise the available skill mix.
To deliver NHS Dental Services in line with the annual interim/contract variation guidance issued by WG for the transition of service delivery under contract reform Hywel Dda University Health Board (HDUHB) issued a tender ITT: itt_111135 - Provision of General Dental Services for South Pembrokeshire, Carmarthen, and South Ceredigion/North Pembrokeshire Border, on the Bravo eTenderWales system on 18th June 2024 with a return date of 22nd July 2024.
A competitive tender exercise was initiated using the open tender procedure. This tender included three (3) lots: Lot 1 - South Pembrokeshire Lot 2 - South Ceredigion-North Pembrokeshire Border Lot 3 - Carmarthen An advert was placed on Sell2Wales and published in accordance with the EU Procurement Contract Regulations ("PCR") 2015. NWSSP Procurement Services, on behalf of HDUHB, undertook the tendering process.
Two bids were received for lot three (3) Carmarthen from: - Khan Dental Care - Pentrepoeth Dental Practice (Gower Dental) No bids were received for lot 1- South Pembrokeshire or lot 2 - South Ceredigion-North Pembrokeshire Border Both bidders submitted bids which the evaluation panel felt were suitable to provide General Dental Services however both bids are proposed to be based in Carmarthen.
The dental team considered the no bid for South Pembrokeshire and concluded that priority is to provide access to services not necessarily location and propose to award contracts to both providers from a base in Carmarthen. Both contracts would have an equal contract size and an even split of patient cohorts from Carmarthen and South Pembrokeshire however this would require patients from South Pembrokeshire needing to travel to Carmarthen.
Subsequently, contracts were awarded in November 2024 Khan Dental Care and Pentrepoeth Dental Practice (Gower Dental). One of the appointed providers has formally resigned their proportion of the awarded contract for Carmarthen and South Pembrokeshire.
Key facts
Contract
- Service
- Other health and social care
- Procurement type
- Standard
- Category
- Services
- Contract period
- Not specified - Not specified
- Lots
- 1
- Awarded to
- Gower Healthcare Dental
- Number of suppliers
- 1
Procedure
- Notice type
- OJEU - F3 - Contract Award Notice
- Procurement method
- Limited
- Procedure
- Award procedure without prior publication of a call for competition
- Current stage
- Award
- Stages so far
- Award
- Published on
- Sell2Wales
- Awardee scale
- SME
- Buyer's portal
- Sell2Wales
Values
- Contracts value
- £5,000,000
Not stated in the notice: tender value, lots value, awards value.
Status
- Tender
- Complete
- Lots
- Complete
- Contracts
- Active
Not stated in the notice: awards.
References
- Open Contracting ID
- ocds-kuma6s-147340
- CPV code
- 85000000 - Health and social work services
- CPV division
- 85 - Health and social work services
Location
- Local authority
- Rhondda Cynon Taf
- Town
- Cardiff
- Postcode
- CF15 7QZ
- Electoral ward
- Taff's Well
- Constituency
- Cardiff North
- Delivery area
- South West Wales
- Region
- Wales
- Sub-region
- Central Valleys and Bridgend
- Area
- South East Wales
- Country
- Wales
Buyer and supplier
Contracting authority
- Organisation
- NHS Wales Shared Services Partnership-procurement Services (hosted By Velindre University NHS Trust)
- Category
- Services
- Contact
- Lucy Hill, Sarah V Evans, emma.lane@wales.nhs.uk
- Phone
- +44 2921501375, +44 2921501500
- Address
- Cardiff, CF15 7QZ · Wales · Wales
Awarded supplier
- Supplier
- Gower Healthcare Dental
- Awardee scale
- SME
- Number of suppliers
- 1
- Awards value
- Not stated
- Company record
- Search Companies House
Documents and links
- General Dental Services for Carmarthen and South Pembrokeshire - Hywel Dda University Health Board intends to…sell2wales.gov.wales/search/show/search_view.aspx
- General Dental Services for Carmarthen and South Pembrokeshire - Hywel Dda University Health Board intends to…sell2wales.gov.wales/search/show/search_view.aspx
- General Dental Services for Carmarthen and South Pembrokeshire - Hywel Dda University Health Board intends to…sell2wales.gov.wales/search/show/search_view.aspx
- Nwssp.nhs.walesnwssp.nhs.wales/ourservices/procurement-services/
- Sell2Wales portal, to register and bidapi.sell2wales.gov.wales/v1
- Latest noticesell2wales.gov.wales/search/search_switch.aspx
- OCDS record ocds-kuma6s-147340 (JSON)find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-k…
Questions about General Dental Services for Carmarthen and South Pembrokeshire
Who won the General Dental Services for Carmarthen and South Pembrokeshire contract?
NHS Wales Shared Services Partnership-procurement Services (hosted By Velindre University NHS Trust) awarded the contract to Gower Healthcare Dental on 15 January 2025.
How much is the General Dental Services for Carmarthen and South Pembrokeshire contract worth?
The contract value is £5,000,000.
Who is the buyer for General Dental Services for Carmarthen and South Pembrokeshire?
NHS Wales Shared Services Partnership-procurement Services (hosted By Velindre University NHS Trust), based in Rhondda Cynon Taf, Wales. The named contact is Lucy Hill, Sarah V Evans, emma.lane@wales.nhs.uk, on +44 2921501375, +44 2921501500.
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