Pilot: addressing poor lung health with Tottenham Hotspur FC
Overview
Summary, notice description and lot information
NHS England has successfully completed a direct procurement process for a pilot project focused on improving lung health through engagement with Tottenham Hotspur FC, targeting football fans. This project falls under the services category within the health sector. The contract, awarded on 15th August 2025 and active from 16th August 2025 to 24th May 2026, was delivered without competition due to its value being below the regulatory threshold.
NHS England, a central government public authority based in London, partnered with The Tottenham Hotspur Foundation as the supplier to facilitate this initiative. This project presents opportunities for businesses operating within the health services and sports community engagement sectors, especially small to medium enterprises with an interest in behavioural health interventions. Companies skilled in designing and implementing health awareness programmes linked to sports are particularly well-suited to participate in similar future pilots or expansions.
The use of football as a platform to communicate health messages offers these businesses a unique intersection of health and sports marketing to enhance public engagement and drive business growth within these areas.
The vision is to engage football fans in a new and fun way about their health, linking awareness raising and calls to action to easily accessible interventions to start the process of behavioural change.
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The contract period is one year.
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