Healthy Start Training
Overview
Summary, notice description and lot information
The procurement process led by Hampshire County Council, titled "Healthy Start Training," falls under the health and social work services category. This contract aims to provide training for professionals and volunteers assisting families with low income, specifically focused on nutrition during pregnancy and early childhood. The contract commenced on 8th December 2025 and is valid until 31st March 2027, with Barnardo's awarded as the supplier.
The contract is valued at £60,000 and covers regions UKJ35, UKJ36, and UKJ37 within the United Kingdom. The procurement method was limited due to being below the threshold, ensuring a focused competitive environment. The primary goal is to enhance awareness and uptake of the Healthy Start scheme, ultimately improving health outcomes and reducing inequalities across Hampshire.
This procurement presents opportunities for businesses in the health, education, and voluntary sectors to engage effectively with the initiative by providing training that addresses core areas like childhood nutrition and health education. Organisations with experience in training delivery, especially for social purposes, would be well-suited to compete for similar tenders. Companies that can offer expertise in curriculum design, digital learning solutions, and outreach to community stakeholders may find substantial growth potential in these contracts.
With the emphasis on ensuring sustainable, evidence-based training solutions, firms that align with public health objectives could leverage this opportunity to expand their influence across the sector.
A Healthy Start training offer that targets professionals and volunteers working with pregnant women and families with at least one child aged under 4 years, with a monthly income of PS408 or less from employment or in receipt of universal credit. The service will design, promote, deliver and evaluate a virtual training offer for health, education and voluntary community sector workforce to attend. The training offer will include an overview of the Healthy Start scheme and information on the eligibility criteria and application process.
In addition, signposting to local services where up to date information on health and nutrition in pregnancy and early childhood can be provided will be shared. The aim is to increase awareness and knowledge of the scheme, to improve overall uptake of eligible families. The expectation is for 12 training workshops to be delivered in year 1 which are anticipated to last no longer than 2 hours and reach professionals working in Maternity, Services, Health Visiting teams, Early Years Settings and voluntary organisations who work with the target population group.
The national NHS Healthy Start schemes provides support to help buy vitamins, healthy food and milk for women over 10 weeks pregnant and families with a child under 4 with low incomes. It is recognised that this population may struggle with buying healthy food and formula milk due to rising costs. A well-balanced diet is essential for healthy growth and development and to minimise the risk of obesity, type 2 diabetes and developmental delay later in life.
Improving nutrition during pregnancy and early childhood is a key opportunity to have a lasting impact on physical and cognitive development Providing support to improve health outcomes for families on low incomes and affected by food insecurity will reduce health inequalities across Hampshire. Children from the most deprived areas are nearly twice as likely to be obese by the time they start school compared to those from the least deprived. The aim of the service is to provide an effective, evidence-based and sustainable healthy start training offer with a focus on providing information about the scheme, the eligibility criteria, application process and how the payments can be used.
In addition, signposting to local services where up to date information on health and nutrition in pregnancy and early childhood can be provided will be shared. This service will aim to enable professionals to educate and support low-income families to access the healthy start scheme, improving access and availability to healthy nutritious food and milk products. This will reduce the risk of childhood obesity to benefit current and future health.
Contract Timeframe - 08/12/2025 - 31/03/2027 Contract Value - PS60,000
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The contract period is one year.
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